The Adventure Travel Trade Association (ATTA) has facilitated the signing of declaration for a more transformative future for tourism among countries seeking to build their adventure travel industry while contributing to sustainable and regenerative recovery for the tourism industry overall.
During ATTA’s AdventureNEXT Latin America held earlier this month, Panama’s Minister of Tourism, Iván Eskildsen gathered tourism counterparts from Colombia (Ricardo Galindo Bueno), Costa Rica (Gustavo Alvarado), Ecuador (Niels Olsen), Guatemala (Alejandro De León) and Honduras (Luis Guillermo Chévez Contreras). They joined high authorities from Brazil (Secretary of Tourism, Mato Grosso do Sul, Bruno Wendling) and Jordan (Malia Asfour, Director, Jordan Tourism Board, North America) for a round table discussion on commitments toward a more sustainable and transformative future for tourism. ATTA helped facilitate this discussion as part of its ongoing commitment to act on United Nations World Tourism Organization’s call for the public and private sectors to work together and seize the opportunity to place sustainability and inclusivity at the heart of the tourism sector’s restart and recovery.
Commenting on the initiative, ATTA Chief Executive, Shannon Stowell stated “it was inspiring to have all of these countries who arguably see the biggest benefits from a robust tourism industry, gathered together and agree unanimously on how tourism needs to recover sustainably.
“There were no questions on the commitments that needed to be made as tourism leaders, rather on collaboration and needing to work together for the benefit of the global industry.”
Additional signatories included Gabriella Stowell, ATTA’s Regional Director for Latin America and the Caribbean, and Fernando Fondevila, Director-General Promotur Panama.
The declaration, entitled Transformation Towards The Tourism of the Future, proclaimed:
- We agree that the future of tourism is collaborative, bringing together the ancestral wisdom of local and indigenous communities with pioneering scientific, business and economic knowledge in service to long-term stewardship of integrated ecosystems.
- We believe the future of tourism is regenerative. it is our opportunity to rethink the way we interact with nature and people to regenerate invaluable ancestral knowledge in order to face the current anthropogenic climate crisis.
- We recognise that the future of tourism is green and blue. it is imperative that our industry protect and regenerate the last wild places and carbon sinks in both land and ocean.
- We are committed to the transformation towards a carbon-neutral and more socially resilient tourism economy -including new business models through digitalization – thus providing the opportunity to ensure a fair distribution of its benefits and contributing to a global economic reactivation.
AdventureNEXT Latin America also marked the first meeting of tourism ministers from these often competing destinations, and the establishment of a cooperative working group for sharing best practices and measures of success to be reviewed annually, facilitated by the ATTA.
Asfour, also an ATTA board member, added “as well as being a vital trade association within the tourism industry, the ATTA is also an enabler, and I was proud to sign on behalf of Jordan and our experiences as a country working together towards more resilient and sustainable tourism practices.
“When Jordan created the Meaningful Travel Map to showcase tourism social enterprises, we always hoped it would be an example for other countries in the Middle East and beyond to emulate. By gathering together as a working group, these Latin American leaders in tourism will soon be sharing best practices as well to the global tourism industry.”
With sustainability as a core pillar of ATTA’s vision, AdventureNEXT Latin America Panama was held from 9th to 11th February and focused on Climate, Connection, and Community, with an eye for incorporating innovative tourism strategies.
The event’s three-day agenda began with a set of pre-adventures taking place throughout the region, connecting international and regional buyers, alongside travel media, and showcasing the local cuisine, community, and culture of Panama.
The conference also included keynote and roundtable discussions, a marketplace of pre-scheduled meetings to develop partnerships, and networking opportunities that focus on conversations around the positive impact of community-based tourism.
Lower image shows Jordan’s Meaningful Travel Map.
6th February 2022 – United Nations report highlights importance of tourism in global economic recovery
3rd February 2022 – WTTC reveals tourism industry’s contribution to global GDP could reach $8.6 trillion in 2022
31st January 2022 – Adventure Travel Trade Association names new regional director for Asia as it focuses on the region’s potential
30th December 2021 – United Nations study outlines route to creating a more sustainable mountain tourism model for people and the planet
30th December 2021 – Challenge to build a more sustainable mountain tourism industry
27th December 2021 – Global tourism leaders, scholars and entrepreneurs focus on recovery via virtual conference
3rd December 2021 – WTTC identifies digital solutions to help governments restore international mobility
21st November 2021 – WTTC report reveals tourism industry in Asia Pacific region set to recover by nearly 40%
10th November 2021 – WTTC launches Net Zero Roadmap to guide global tourism
1st November 2021 – Japan promoted as an adventure travel destination
21st October 2021 – Looking back on the UN Year of Sustainable Tourism
30th June 2021 – United Nations report says COVID-19 impact on tourism could deal $4 trillion blow to global economy
15th March 2021 – New UNWTO report on global travel restrictions shows slowing of easing measures
24th December 2020 – UNWTO points to tourism ‘looking forward with determination’
19th August 2020 – ISO advises of update to adventure tourism standards
13th May 2020 – UNWTO says international tourism faces worst crisis since records began
12th March 2020 – New national guidelines for guided outdoor adventure activities
1st February 2014 – UN Resolution recognises ecotourism as key to sustainable development
31st May 2013 – Work begins on $1.5 billion theme park in Jordan
Support our industry news service
We hope that you value the news that we publish so while you’re here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that – if you don’t already do so – you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.