Marriott: Large Cos. Lag SMEs Amid Q1 Corp. Travel Recovery

Amy Stewart

Marriott International’s first-quarter U.S. business transient demand gained momentum, with March recovery having a notable uptick, the company reported Wednesday during an earnings call. Marriott’s small- and medium-sized clients recovered to full travel volumes compared to first quarter 2019, according to CEO Anthony Capuano, but larger clients continued to lag.

“The demand from larger companies still has a bit of hill to climb to get back to where we were, pre-pandemic,” Capuano said. “[But] as greater numbers of employees return to the office, demand has been rapidly improving.”

First-quarter U.S. and Canada business transient room nights outperformed other regions but remained 10 percent to 15 percent down in March compared with the same period in 2019. “That’s obviously a very meaningful improvement over what we saw in the fourth quarter, where business transient room nights were down about 30 percent,” said Capuano.  

The company noted shifts in travel patterns, including blended leisure and business trips as a continued trend. Particularly in the U.S. and Canada, said Capuano, “Monday through Wednesday occupancy was down in the mid-teens, [but] occupancy during the shoulder days, Thursday and Sunday, was down in the single digits and occupancy on Fridays and Saturdays was nearly in line with March of 2019.”

Executives also called out promising trends in group business, including increased group sizes compared to the first quarter of 2019. Length of stay for group bookings was “up 26 percent compared to [Q1] 2019,” said CFO and EVP business operations Leeny Oberg.

One trend, however, that Marriott said prevented it from providing more aggressive financial guidance for Q3 and Q4 was the prevalence of short group booking windows, which also could challenge meeting organizers if volumes continue to accelerate.

“We have much less visibility into Q3 and Q4, because the booking windows have been shortening, generally, and then the trend towards shorter group bookings is even more acute,” said Capuano. “We’ve talked to you a bit about the fact that we saw really strong group numbers at the end of the first quarter. We’re feeling good about the last three quarters. But again, we’re dealing with quite short booking windows. And the same is true with business transient. I think it’s that murkiness of visibility in the back half of the year that’s causing us not to be more bullish in terms of forecasting.”

Strong group demand, short booking windows and strong leisure travel volume also will put upward pressure on pricing for business transient and group rates as the year progresses. Like Hilton, Marriott underscored strong rate growth, particularly for group bookings, throughout the first quarter. 

“April was the eighth month in a row where in-the-year, for-the-year group bookings exceeded 2019 levels,” said Capuano. “Importantly, our sales teams remain focused on driving [average daily rate], which has continued to rise for new bookings. ADR for managed hotel bookings made in January was 3 percent above 2019 levels, while ADR for bookings made in March had risen to 12 percent above pre-pandemic levels.”

One trend that might put a damper on corporate demand, especially in the European market, is the pressure for companies to show more sustainable travel practices. Capuano cited a recent meeting with 30 European travel managers during which attendees voiced concerns about both containing travel costs and being mindful of carbon footprints were vying for priority over the “absolute desire to collaborate with colleagues, meet with customers, immerse new employees into corporate cultures,” said Capuano. However, he added, that recent numbers suggested the “appetite for the benefits of in-person interaction or are starting to win that tug-of-war a bit.”

Q1 2022 Performance Highlights 

The company reported first-quarter 2022 net income of $377 million, compared with a net loss of $11 million in the first quarter of 2021.

First-quarter comparable systemwide constant-dollar RevPAR increased 96.5 percent worldwide year over year and increased 99.1 percent in the U.S. and Canada and 88.5 percent in international markets. However, compared to first the quarter of 2019, comparable systemwide constant-dollar RevPAR declined 19.4 percent worldwide, 14.5 percent in the U.S. and Canada and 31.7 percent in international markets.

The company added 75 properties and roughly 11,800 rooms globally during the first quarter, including approximately 5,300 rooms in international markets and a total of more than 2,500 conversion rooms. During the same time, 16 properties comprising 3,494 rooms exited the system.  

By the end of the first quarter, Marriott’s worldwide development pipeline totaled nearly 2,900 properties and more than 489,000 rooms, including roughly 20,800 rooms approved but not yet under signed contract. Approximately 201,400 rooms in the pipeline were under construction. Marriott’s global lodging system totaled more than 8,000 properties, with nearly 1.5 million rooms.

https://www.businesstravelnews.com/Procurement/Marriott-Large-Cos-Lag-SMEs-Amid-Q1-Corp-Travel-Recovery

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