The Wrap: Accor’s distribution deal with Traveloka, Bear Luxe Japan tie-up with Sabre, Cebu Pacific-Singapore renewed partnership

Amy Stewart
The Wrap: Accor’s distribution deal with Traveloka, Bear Luxe Japan tie-up with Sabre, Cebu Pacific-Singapore renewed partnership
by Corinne Wan,
in Destination Marketing,

THE Wrap is a round-up of news in the travel and technology sector – new partnerships, product launches, aviation industry updates, innovative solutions, and more …

Accor expands global distribution footprint in partnership with Traveloka

Travellers can now book Accor properties in 13 countries on Traveloka’s platform. (Image credit – pool in Sofitel Singapore City Centre: Accor)

Travellers now have access to Accor properties in 13 countries on Traveloka’s platform in a new distribution deal inked recently between the two companies.

They can book Accor hotels with real-time availability, competitive offers, dedicated mobile rates as well as ease of payment for any transactions completed on the app.

The number of accessible properties is expected to further grow as the Indonesian lifestyle superapp develops its international business into Europe, where the French hospitality group is headquartered.

The partnership will help drive travel recovery across South-east Asia through marketing initiatives such as In-app Exposure, Traveloka LIVE and social media collaborations, said the two parties in a joint statement.

Kerry Healy, chief commercial officer, Accor South-east Asia, Japan & South Korea, believes this is the “perfect time” to launch its distribution partnership with Traveloka “with international travel resuming at an incredible pace this year”.

Traveloka is also a key distributor and partner to support Accor’s growing pace across Indonesia and drive outbound travellers to other markets in South-east Asia and beyond, she added.

“This partnership will allow us to increase the value proposition for our guests across the region, allowing great booking options and flexibility for avid travellers. We believe Traveloka is our ideal partner to strengthen our visibility on the Indonesian market thanks to our complementary expertise in lifestyle and travel.”

Alfan Hendro, chief operating officer of Traveloka, expressed the same sentiment: “Our strategic partnership with Accor will continue to cement Traveloka’s commitment in providing the best, seamless travel experience for our customers and accelerate stronger business growth in South-east Asia.”

The Indonesian home-grown unicorn, which celebrated its 10th year since inception, has become the region’s leading technology company providing a wide range of transportation, accommodation, lifestyle activities and financial services products.

Accor’s network in South-east Asia is set to surpass 500 properties by 2024.

Luxury travel platform Bear Luxe Japan ties up with Sabre to grow geographic reach

Sasayuri Ann Ozunu – one of the properties listed on Bear Luxe, is in the mountain village of Fukano Muro in Uda, a city located in northeastern Nara Prefecture, Japan. (Image credit: Luxe Bear Japan)).

Japan-specific luxury travel platform and business-to-business membership portal Bear Luxe Japan, has inked an agreement with Sabre Corporation to better connect its hoteliers to global markets.

The platform, a global network of luxury travel designers and leading Japanese luxury hotels in Japan, is inspired by the companions, known as Bear-leaders, who accompanied aristocrats on their Grand Tours in the 17th to 19th centuries. It aims to develop and deliver a luxury travel ecosystem to enable the international market to access the rich traditions and culture of Japan.

Sabre said the partnership would cement its growing footprint in Japan, while enabling Bear Luxe member hoteliers to expand its geographic reach, target the corporate travel market, increase bookings and create personalised travel experiences through the Sabre SynXis hospitality platform.

Bear Luxe hospitality members will also be linked to travel agents worldwide through the Global Distribution System (GDS) connectivity solutions powered by Sabre SynXis to reach domestic and international travellers.

According to Sabre, its SynXis Voice Agent will equip Bear Luxe agents with the tools to minimise call handling times while increasing opportunities for ancillary sales.

Hiro Miyatake, co-founder and chief operating officer of Bear Luxe, said the Sabre partnership would bridge an industry-wide dilemma for Japanese luxury hotels, which is the absence of connectivity with the international luxury travel market.

“We’re also expecting that post-pandemic luxury travellers to Japan will have a more slow and deliberate approach to their trip and a desire for meaningful travel. As such, it is vital to us that we have the right technology partner, one that offers the right solutions in opening up new markets for our hoteliers, all while ensuring that luxury travellers are able to access the personalised experiences they want and expect on their trip,” he added.

Cebu Pacific extends collaboration with Singapore in tourism promotion push

The Cebu Pacific-Singapore Tourism Board partnership is to entice more Filipinos to visit the city state (Image credit: Prasit Rodphan/ Getty Images)

Cebu Pacific (CEB) has renewed its partnership with the Singapore Tourism Board (STB) to encourage Filipinos to travel the city state with the easing of travel restrictions.

Since April 1, vaccinated travellers to Singapore enjoy a simplified travel process, requiring only proof of vaccination, a pre-departure COVID-19 test, and an online SG Arrival Card.

Juliana Kua, STB’s assistant chief executive, international group, said the two parties would launch “attractive promotions and campaigns” to welcome Filipino travellers back to Singapore. The “very timely” partnership would contribute to the recovery of both the tourism industry and the respective country’s economy.

Added CEB’s vice president for marketing and customer experience, Candice Iyog: “We are very happy to firm up our collaboration with the Singapore Tourism Board following the easing of travel restrictions in and out the Philippines. We believe this partnership is very timely as it’ll surely contribute to the recovery of both the industry, as well as our respective countries.”

Cebu Pacific has daily flights between Manila and Singapore. Passengers from the Visayas and Mindanao can connect via Manila, with 18 daily flights between Cebu and Manila, and eight times daily service between Davao and Manila.

The Wrap: Accor’s distribution deal with Traveloka, Bear Luxe Japan tie-up with Sabre, Cebu Pacific-Singapore renewed partnership

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